Beauty Industry

A Sneak Peek at Urban Decay’s Prince Collection

A first glimpse of the purple and gold packaging that pays tribute to Prince.

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By: Marie Redding

Senior Editor


It’s here — a first look at the Urban Decay’s upcoming Prince collection, launching on May 27th. (Pre-orders will begin on May 21st).

Created by UD along with the Prince Estate, the limited edition “time capsule” collection features purple packaging, of course. The collection includes eyeshadow, palettes, and liners, and more.  

More on the making of the UD x Prince collection

There are two UD Prince 10-pan eyeshadow palettes—both filled with richly pigmented, blendable shades.

The vegan U Got The Look Eyeshadow Palette includes pearly cream, sunset gold metallic, deep blue-purple, black glitter shades. The Let’s Go Crazy Eyeshadow Palette ranges from creamy iridescent violet to rich purple metallic and deep blue glitter. Each palette includes matte, pearl, and shimmery chrome finishes.

The collection also includes:

  • Kajal Eye Pencil in matte black and matte white 
  • Liquid Highlighter infused with shea butter
  • Multitasker Brush—with fluffy, densely packed, soft vegan bristles.
  • All Nighter Waterproof Setting Powder will control oil and shine for up to 11 hours

The entire collection is available in the exclusive UD Prince Vault that houses all seven limited-edition products.

Take a look at the campaign video below. 

More New Makeup Launches—

Colourpop’s Malibu Barbie Collection 

HipDot’s Clueless Collection



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